Althea Monica Serad
Communications & Fundraising - Rooted in Earth Tending
Kamusta!
I help mission-driven organizations grow support through clear messaging, donor-ready storytelling, and systems that make comms sustainable.
Currently leading omnichannel comms for an Indigenous peoples + forest conservation network in the Philippines.
Writer, Deep ecology practitioner/ facilitator (parallel practice), Space Holder (side work) | Based in PH (GMT+8)
About Me.
I’m a communications and fundraising-support professional with 10 years of experience across purpose-driven spaces and over 6 years in the NGO field. Since shifting into environmental work in 2021, I’ve focused on building sustainable communications systems, partner-ready storytelling, and multi-channel publishing that supports real-world action. In parallel, I practice deep ecology and facilitation, which deepens and strengthens how I lead, listen, and work with youth and communities.
What I Do
Comms leadership
​campaign strategy + execution, editorial systems, multi-channel publishing, brand consistency, media & network engagement (content, creative, coordination, analytics)
Fundraising & partnership communications
donor-facing narratives, stewardship content, partner pitch/deck support, reporting narratives
Omni-channel Communications
built + managed multi-platform content systems (web, email, FB/IG/TikTok/YT/LinkedIn)
Story-led advocacy + community-grounded work
skilled in values-driven storytelling with youth, women, and local communities (Indigenous partnerships)
Trusted by / Worked with
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Selected writing
My Operating System
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Editorial calendar + asset checklist per campaign
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Naming conventions + file hygiene + handoff-ready templates
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“One story, many formats” workflow (web → social → email → partners)
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Basic analytics rhythm (monthly insights → test → iterate)
Deep Ecology + Space-Holding
How I Work -- Grounded Leadership
I’m trained in deep listening and facilitation (Work That Reconnects / Deep Ecology-informed spaces). This shows up in my leadership style: clear containers, respectful collaboration, and storytelling that doesn’t extract from communities.
​“Thea puts organization to things I thought were already organized. She gets things done - and fast! Very easy to work with and very reliable. She brings the team work performance to a higher level. Open to learning and responsibilities outside her JD and comfort zone. Wish we could have more Theas who are just as light, fun, reliable and most of all - champion in execution!”
Chiqui Gaerlan
General Manager, The Picture Company
What People Say
​“She picks up instructions quickly. Althea’s articles came fresh to the eye ― she writes catchy headlines, her thoughts are well organized, she adheres to the house style, and she has good grammar competency. She never missed a deadline. Her communications skills are excellent.
Although my dealings with Ms. Serad are purely virtual and online, I still got a whiff of her enthusiasm, positive attitude, dedication to her craft, as well as her creativity (as it shows in how she approaches and presents news topics).”
Christelke Agapito-Genciagan
Copyeditor | Publishing Manager
