Althea Monica Serad
Project Coordination | Communications & Fundraising
Rooted in Earth Tending
Kamusta!
I help mission-driven organizations grow support through clear messaging, storytelling, and systems that make comms sustainable;
coordinate community-centered programs, communications and partnerships across conservation, Indigenous rights and social change. My work brings together project coordination, cross-cultural collaboration, fundraising support, ethical storytelling and Work That Reconnects-informed facilitation.
Currently working across communications, advocacy and national program coordination with NTFP-EP Philippines, supporting Indigenous peoples, forest communities, youth and women’s networks across the Philippines
Project Coordinator • Communications & Fundraising Professional • Work That Reconnects / Deep Ecology Practitioner & Facilitator • Based in the Philippines (GMT+8)
About Me.
I’m a communications professional and project coordinator with 10 years of experience across purpose-driven spaces and over 6 years in the NGO and environmental sector. My work spans program and event coordination, cross-cultural community engagement, advocacy communications, fundraising and partnerships, documentation and reporting. Since shifting into environmental work, I have worked increasingly with Indigenous peoples, youth and women's networks, building sustainable communications systems, partner-ready storytelling, and multi-channel publishing that supports real-world action. In parallel, I practice deep ecology and facilitation, which deepens and strengthens how I lead, listen, and work with youth and communities.
What I Do
Comms leadership
campaign strategy + execution, editorial systems, multi-channel publishing, brand consistency, media & network engagement (content, creative, coordination, analytics)
Project & Event coordination
concept development, multi-phase planning, national gatherings, stakeholder coordination, logistics, budgets, online/hybrid coordination, documentation + reporting
Community & Cross-Cultural Engagement
Indigenous youth and women’s networks, participant coordination, government and civil-society engagement, accessible communications, consent-aware processes
Fundraising & partnership communications
donor-facing narratives, stewardship content, partner pitch/deck support, reporting narratives
Omni-channel Communications
built + managed multi-platform content systems (web, email, FB/IG/TikTok/YT/LinkedIn)
Story-led advocacy + community-grounded work
skilled in values-driven storytelling with youth, women, and local communities (Indigenous partnerships)
Trusted by / Worked with
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Over the years
14
channels managed
20+
campaigns supported
50+
partner comms assets
30+
events/projects supported
How Connecting Over Environmental Action Can Improve Mental Wellbeing and Biodiversity
For BirdLife International
The Women Forest Connection
For Haribon Foundation
Heritage of the Land, Heritage of the Indigenous
For GLA Project, NTFP-EP Philippines
Selected writing
My Operating System
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Editorial calendar + asset checklist per campaign
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Naming conventions + file hygiene + handoff-ready templates
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“One story, many formats” workflow (web → social → email → partners)
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Basic analytics rhythm (monthly insights → test → iterate)
Deep Ecology + Space-Holding
How I Work -- Grounded Leadership
I’m trained in deep listening and facilitation (Work That Reconnects / Deep Ecology-informed spaces). This shows up in my leadership style: clear containers, respectful collaboration, and storytelling that doesn’t extract from communities.
“Thea puts organization to things I thought were already organized. She gets things done - and fast! Very easy to work with and very reliable. She brings the team work performance to a higher level. Open to learning and responsibilities outside her JD and comfort zone. Wish we could have more Theas who are just as light, fun, reliable and most of all - champion in execution!”
Chiqui Gaerlan
General Manager, The Picture Company
What People Say
“She picks up instructions quickly. Althea’s articles came fresh to the eye ― she writes catchy headlines, her thoughts are well organized, she adheres to the house style, and she has good grammar competency. She never missed a deadline. Her communications skills are excellent.
Although my dealings with Ms. Serad are purely virtual and online, I still got a whiff of her enthusiasm, positive attitude, dedication to her craft, as well as her creativity (as it shows in how she approaches and presents news topics).”
Christelke Agapito-Genciagan
Copyeditor | Publishing Manager
